Perfection is the enemy of progress. If you’ve been dreaming about starting your own nutrition business but feel paralyzed because you don’t have the perfect website, logo, program, or social media strategy yet — I want to tell you something important:
You don’t need perfect. You just need to start.
Why Chasing Perfection Holds Us Back as Dietitians
As dietitians, we’re trained to be thorough, accurate, and professional. That’s great when we’re counseling clients — but it can trip us up when building a business.
- Endless tweaking of your website delays you from putting your services out there.
- Waiting to feel 100% ready means months (or years) pass before you take action.
- Comparing yourself to other dietitians online can make you think you’re “behind” before you even begin.
Progress Creates Clarity
Here’s the truth: clarity comes from action, not from thinking about action. The first client call, the first Instagram post, the first workshop you lead — those experiences teach you more than endless planning ever will.
Your business doesn’t need to look polished on day one. It just needs to exist.
Small, Imperfect Steps that Work
- Put up a simple one-page website — you can always rebrand later.
- Start sharing valuable content on one platform, not all of them.
- Offer a beta version of your program and let real feedback shape it.
- Focus on relationships and conversations, not a perfect marketing funnel.
Give Yourself Permission to Start Messy
Every successful dietitian entrepreneur you look up to started with imperfect posts, clunky workflows, and programs that evolved over time. What separates them from those still waiting? They took the leap. Perfection won’t build your business — action will. Start before you feel ready, learn as you go, and remember that progress is the real key to success.
If you’re a dietitian ready to stop overthinking and finally take action in your business, I help RDs cut through the noise, simplify their strategy, and start building with confidence. Book a coaching call with me and let’s get you moving forward.
