If you’re a dietitian who’s ever scrolled past a sponsored Instagram post for a brand and thought, “I could do that”, you’re right—you can. And you probably should.
Brand partnerships aren’t just for influencers with millions of followers. More and more companies are seeking qualified health professionals to bring credibility, evidence-based insight, and authenticity to their marketing. That’s where dietitians have a unique advantage: we are the nutrition experts.
Why Work with Brands?
- Credibility and Impact
Many brands are eager to align with trusted voices in nutrition. Your expertise ensures that product messages are accurate, ethical, and helpful to the public. - Diversified Income
Let’s be honest—relying solely on counseling clients or working in clinical settings can limit your earning potential. Brand work can provide an additional income stream without the burnout of long clinical hours. - Creative Expression
Brand partnerships often allow you to explore creative content—recipes, videos, events, or social media campaigns—that can reach a much larger audience than you could in 1:1 counseling alone. - Networking and Opportunities
Working with brands opens doors to collaborations, speaking gigs, media features, and long-term partnerships.
What Dietitians Should Do to Work with Brands
- Know Your Values
Only work with brands whose products and missions align with your professional ethics and audience’s needs. Authenticity is key—if you wouldn’t use the product yourself, don’t promote it. - Build Your Presence
You don’t need a huge following, but you do need a visible platform. Keep your social media and website updated with engaging, valuable content that reflects your voice and expertise. - Understand Your Worth
Dietitians bring professional authority that influencers without credentials can’t offer. Learn how to price your work based on deliverables, usage rights, and the value of your expertise—not just the time you spend creating content. - Learn How to Pitch
Brands won’t always find you. Get comfortable sending professional pitches that outline who you are, your audience, and what you can offer. - Know the Rules
From FTC disclosure requirements to understanding contract terms, it’s important to protect your reputation and stay compliant.
Ready to Work with Brands, But Not Sure Where to Start?
Navigating brand partnerships can be overwhelming—especially if you’ve never done it before. That’s exactly what I help dietitians with in my 1:1 coaching program.
In our sessions, you’ll learn:
- How to identify and approach brands
- What to include in a pitch (and what not to say)
- How to price your work confidently
- How to negotiate contracts
- The legal and ethical considerations for dietitians in brand partnerships
If you’re ready to expand your impact, grow your income, and step into exciting opportunities outside of traditional counseling, apply for 1:1 coaching today and let’s build your brand partnership strategy together.
