Here’s the situation
You became a dietitian to help people — and you’re excellent at it.
You’ve spent years mastering clinical care. You stay updated on the research. You show up, overdeliver, and give clients the kind of attention no one else has. You’re the one they trust.
But here’s what no one told you in school:
Being a good dietitian doesn’t mean you’ll ever be a well-paid one.
And that gap between excellence and income is not your fault. But it is your responsibility to fix if you want to grow.
Your training made you competent, not profitable
You were taught to follow protocols, stick to the evidence, and say yes to everyone.
But business doesn’t reward being the most credentialed or the most generous. It rewards clarity, positioning, and the ability to lead people to a decision.
That means:
• Naming a specific problem you solve
• Packaging a solution people are ready to pay for
• Pricing in alignment with your value
• Showing up like someone who knows how to help
Three signs you’re stuck in “good RD” mode
- You feel the need to explain or justify your prices.
- You give away more than you’re paid for.
- You leave sessions tired instead of energized.
If that feels familiar, it’s not that you need more credentials. You need structure, mentorship, and a clear path to build a business that reflects the quality of your work.
A real example
One of my clients came to me as a clinically brilliant oncology dietitian charging $125 for 90-minute sessions. She didn’t want to scare people off with higher pricing.
In our work together, she got clear on her offer, raised her rates, and in one week closed three private clients at $3,500 each.
That’s over $10,000 in a week. Her knowledge didn’t change. Her clarity, confidence, and positioning did.
Ready to stop undercharging and start building like a CEO?
This coaching is for those who are tired of guessing and ready to get the RESULTS they deserve.
This is for you if you are ready to grow a business that:
• Attracts aligned, high-commitment clients
• Sells high-ticket offers with calm confidence
• Reflects the quality of the work you already do
You are not just a good dietitian. You’re the CEO of a business that can create real change — for your clients and for yourself.
Let’s build it.
